Blizzard, So Last Century

April 30th, 2005

Why is Blizzard charging for the World of Warcraft software? Or, barring the need to cover printing and shipping, why disallow me to use a copy I manage to acquire though alternative methods? How can the $40 they collect up front possibly compare the to recurring amount they would receive if they lowered the barriers to participation? Given that a troll pidgin is quickly becoming a viable 2nd language in this house, I’d happily pay $12/month fee to have an account for the occasional play, and I’d probably go on paying even on off months, to hold on to my limited progress.

How long would I let these low level monthly payments go on? It would roll right into my cost of being online without making a ripple, and they’d have already made their money and more. Dumb, or at least short sighted.

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