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	<title>Comments on: Hypertable looks really interesting from everything I&#8217;ve read but &#8230;</title>
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	<link>http://laughingmeme.org/2008/04/20/hypertable-looks-really-interesting-from-everything-ive-read-but/</link>
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		<title>By: Ethan Stock</title>
		<link>http://laughingmeme.org/2008/04/20/hypertable-looks-really-interesting-from-everything-ive-read-but/comment-page-1/#comment-316252</link>
		<dc:creator>Ethan Stock</dc:creator>
		<pubDate>Mon, 21 Apr 2008 06:48:02 +0000</pubDate>
		<guid isPermaLink="false">http://laughingmeme.org/?p=3806#comment-316252</guid>
		<description>&lt;p&gt;Easy answer - we&#039;re a local search company, not a calendaring company.  We view time as a crucial component of next-generation local search;  one of the most significant of hundreds of factors that drive relevance and ad matching, for the benefit of both consumers and local businesses.  It&#039;s worth noting that Google Calendar actually &lt;em&gt;is&lt;/em&gt; an instance of BigTable, but our focus is on highly scalable complex analytic processes to deliver next-generation local search.  Thus (among many other cool pieces of technology) Hypertable.  &lt;/p&gt;

&lt;p&gt;If I were running a search service for a network of hundreds of unique media partners (check) across a broad range of localities (check) for a rapidly growing index composed of time-series information (check) and delivering relevance to broadly-expressed consumer intent requiring a great deal of behavioral analysis  to do meaningful relevance (check) I&#039;d need something like...?  &lt;/p&gt;

&lt;p&gt;Hypertable.&lt;/p&gt;

&lt;p&gt;Cheers,
Ethan Stock
CEO Zvents&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Easy answer &#8211; we&#8217;re a local search company, not a calendaring company.  We view time as a crucial component of next-generation local search;  one of the most significant of hundreds of factors that drive relevance and ad matching, for the benefit of both consumers and local businesses.  It&#8217;s worth noting that Google Calendar actually <em>is</em> an instance of BigTable, but our focus is on highly scalable complex analytic processes to deliver next-generation local search.  Thus (among many other cool pieces of technology) Hypertable.  </p>

<p>If I were running a search service for a network of hundreds of unique media partners (check) across a broad range of localities (check) for a rapidly growing index composed of time-series information (check) and delivering relevance to broadly-expressed consumer intent requiring a great deal of behavioral analysis  to do meaningful relevance (check) I&#8217;d need something like&#8230;?  </p>

<p>Hypertable.</p>

<p>Cheers,
Ethan Stock
CEO Zvents</p>]]></content:encoded>
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		<title>By: Jon Sofield</title>
		<link>http://laughingmeme.org/2008/04/20/hypertable-looks-really-interesting-from-everything-ive-read-but/comment-page-1/#comment-316161</link>
		<dc:creator>Jon Sofield</dc:creator>
		<pubDate>Mon, 21 Apr 2008 05:08:28 +0000</pubDate>
		<guid isPermaLink="false">http://laughingmeme.org/?p=3806#comment-316161</guid>
		<description>&lt;p&gt;Your question is a very good one..... essentially and in my simple terms (I being a BD guy) is Zvents is not a calendaring company, rather we are a Local Search company...so we built Hypertable to allow us to do search better, just like our friends in MTV.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Your question is a very good one&#8230;.. essentially and in my simple terms (I being a BD guy) is Zvents is not a calendaring company, rather we are a Local Search company&#8230;so we built Hypertable to allow us to do search better, just like our friends in MTV.</p>]]></content:encoded>
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