Shipping, it gets harder

May 7th, 2011

Love this quote from Borthwick regarding and shipping:

“I ran a new product development group within a large company and I would like to dispel the simplistic myth that big companies don’t innovate. There is innovation occurring at many big companies. The thing that big companies really struggle to do is to ship.”John Borthwick –

People ask me why I focus so relentlessly on shipping as opposed to the rest of the software development life cycle. In part because it’s hard. It’s often the hard problem. And it gets harder the longer you do it, aka it gets harder the more important the thing you’ve built is.

One response to “Shipping, it gets harder”

  1. Brindes says:

    Thats the part most programmers get stuck, myself included.

    Severall times I had to stop, think, and decide that I will ship how it is and then keep improving it.

    Maybe thats one of the reasons we see so many “Beta” around… perhaps using this word make this step easier 😉