Blog posts tagged "games"

Blizzard, So Last Century

April 30th, 2005

Why is Blizzard charging for the World of Warcraft software? Or, barring the need to cover printing and shipping, why disallow me to use a copy I manage to acquire though alternative methods? How can the $40 they collect up front possibly compare the to recurring amount they would receive if they lowered the barriers to participation? Given that a troll pidgin is quickly becoming a viable 2nd language in this house, I’d happily pay $12/month fee to have an account for the occasional play, and I’d probably go on paying even on off months, to hold on to my limited progress.

How long would I let these low level monthly payments go on? It would roll right into my cost of being online without making a ripple, and they’d have already made their money and more. Dumb, or at least short sighted.

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