Blog posts tagged "tonx"

Blueprint for a New York Coffee Boutique

January 17th, 2006

Tony has a bit from this morning’s Brazilian auction

When the digital smoke cleared, the last bidder standing was the coalition of Australia’s Instaurator and Vince Piccolo of Vancouver’s Caffe Artigiano paying a record-demolishing $49.75 a pound (about $79,000 for the 12 bags).

A bold move that will have some scratching their heads, but Vince and his crew plan on selling the coffee exclusively via their recently obtained Clover at $5 a cup.

I’ve been pondering that a kiosk specializing in exactly this kind of thing, would probably be smash hit in Manhattan.

Specialized, small space requirements, appeal to the city’s snobbery. Hook it up to a decent online engagement strategy, communicating and blogging around daily specials, cuppings, and general coffee education. I think it would be a hit. And avoid most of the pitfalls associated with starting a coffee shop (especially in a high rent city) In fact, I even fantasized about starting it, until I thought hard about the initial outlay. And it dovetails nicely with my not so secret desire to see the quality of NYC coffee rise if I’m going to be living there.

“It might seem crazy that we were prepared to pay that price,” said Mr. Piccolo, a 40-year-old former fine-dining restaurant owner. “But when you break it down by the cup, it is about the same price that people would pay for a mediocre glass of wine.”

Actually it’s still considerably less then you’ll pay most places in New York for a mediocre glass.

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