Ego surfing is an honorable tradition; punch your name (or affiliation) into Google, and see what people are saying about you. We’ve all done it. However, it never occurred that Amazon with its new full text index, was ready and primed for ego surfing.

Until this morning that is, when we got an email from Inner Ocean, the publisher of MoveOn’s new book 50 Ways to Love Your Country. (with apologies to Paul Simon?) Apparently Protst.net is mentioned in the book, and they’ll be sending us a complimentary copy.(and we decided probably made better sense to tell them to ship it to Seattle rather then Rome)

Now alive to possibility, I went and checked. Turns out Amazon shows 11 books that mention Protest.net. (plus a few false positives, and no sign of the MovOn book)

Indymedia, has 43 mentions. (some overlaps)