Branding, Message, and Goat Cheese

February 23rd, 2005

I hear a lot about branding and message. It comes up over dinner, and when driving down the brand festooned streets of a major metropolitan area.

I’m not entirely sure how this relates, but I feel there are important lessons to be learned by Coach Farms, maker of the triple cream goat cheese brie we bought this weekend but whom Google knows as the premiere source of “Coach Farm’s Alpine Goat Semen: Now Available”.

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