I hear a lot about branding and message. It comes up over dinner, and when driving down the brand festooned streets of a major metropolitan area.

I’m not entirely sure how this relates, but I feel there are important lessons to be learned by [Coach Farms][coach], maker of the triple cream goat cheese brie we bought this weekend but whom Google knows as the premiere source of [“Coach Farm’s Alpine Goat Semen: Now Available”][coach].