First congrats to the Obvious kids (assuming any of you survived your wild bacchanalia of vegetarian and raw foods last night), you’ve made the big time!

You’ve got a Kathy Sierra graph named after you!

And she is talking about Continuous Partial Attention, which is also fascinating. But I think she is wrong about Brain 2.0 not being here yet.

Brain 2.0

I know my own brain is addicted to stimuli: flashing lights, amusing concepts, spinning tops, sugar, caffeine, loud noises, human connections, etc. Note the lack of “fascinating and important new information” in that list.

Unbolding and Broken Promises

That’s why email and feed readers can be so distracting, they slip past our intellectual safe guards by promising us “important and timely information”, but really we go to the trough hoping for stimuli, something to keep the howling 2 year hold cum crack fiend brains of ours from going into withdrawal.

And they don’t deliver. 99% of email is boring, 92% of RSS is boring.

Bad mornings are the ones where I sit at home compulsively unbolding things hoping that somewhere in there there will be the gem of connection and stimuli that gets me out the door.

So we have an activity which consumes a huge amount of time, and delivers low grade rewards intermittently.


And thats where Twitter comes in. I have Twitter going to IM (the excellent Adium). Messages appear at the top left of my screen almost in my peripheral vision, and fade away quickly with no intervention needed (thank you Growl), a quick squirt of connection without requiring agency.

IM is supposed to be asynchronous, but at that the same time you need someone to occasionally make “eye contact” with you to know you aren’t howling in the void, and Twit provides that, its stream of updates providing presence, and occasional directed response.

MySpace Hating

Social software as monolithic web destinations is going to go away over the next 5 years (with the exception of course of certain photo sharing sites). Right now tools like MySpace are structured around the very adolescent desire to make friendship and community a public and performative act, with everyone else piling on due to the network effect. Adults for the most part, don’t need, don’t want, and don’t have time to participate in the continuos and elaborate preening rituals. We’ll want tools that allow us to build tight knit groups, with low cost communication, asynchronous connection, and social discovery. They might look something like Twitter.