Stumbling onto this 2011 retrospective, reminded me of something that’s been puzzling me. While I knew a bunch of great folks going to work for, including Lori Dorn and Beth Ferreira, I didn’t know any of their geeks. Which is odd in a small tech scene like New York.

Turns out the geeks are True Sparrow Systems, they appear to be a boutique Rails shop, they’re based in Pune, India, and described as co-founders. And Jason Goldberg did his last company, socialmedian, with them as well.

Mystery solved.